Primary (The Walls):
Soft Cream/Linen (#F5F0E8) - The color of old book pages and warm, plaster walls. Provides ample, restful white space.
Tertiary (The Warmth):
Soft Candlelight (#E6C589) - A gentle, muted gold. The color of a low lamp, a flickering fire, or a perfect shortbread. Use sparingly for buttons, links, or highlights.
Text (The Ink):
Deep Charcoal (#3C3C3B) - Softer and more literary than pure black.
The color of well-worn ink on paper. Easy on the eyes.
Headlines & Titles (The Voice of Wisdom):
A classic serif font like Lora or Playfair Display.
These fonts have a beautiful, literary quality that feels like established wisdom.
They are elegant and authoritative without being stuffy.
Body Text (The Clear Conversation):
A clean, warm sans-serif font like Lato, Montserrat, or Open Sans. These fonts are incredibly easy to read on screens and in print. They feel modern, accessible, and friendly. Use at a comfortable size (16-18px online).
Paisley Accent (The Heritage):
Muted Teal #4A6A6B
Deep Claret #7B241C
A single, rich color to be used within the paisley patterns on the book cover or as a special accent online.
Choose one to be your signature.
Imagery & Photography Style:
"A Glimmer in Focus"
Your images should BE glimmers.
Focus:
Sensory details. The texture of a chunky knit sweater, steam rising from a mug, light filtering through a window, hands holding a book, raindrops on a pane of glass.
Lighting:
Soft, natural, diffused light. Think morning light, golden hour, or the soft glow of a single lamp. Avoid harsh flash or bright, sterile lighting.
Composition:
Candid, in-the-moment feel. Nothing should look posed or like a stock photo. A slightly off-center, real-life composition is more authentic.
Subject:
Real women (if any are shown) in moments of quiet reflection, not performative happiness. Often, showing just hands or a partial view is more powerful.
Logo & Mark: Simple & Symbolic
Primary Logo (Wordmark):
"Glimmer Warnings" written in your chosen headline font (Lora or Playfair Display). Simple, elegant, confident.
Symbol/Mark:
A single, clean, beautifully drawn paisley shape.
This can be used as a favicon for the website, a watermark on images, or a simple design element at the end of blog posts.
It is your brand's quiet, confident signature.